Our roots are anchored in Magog, a "resort town" as Europeans would say, an hour and thirty minutes (1h30) from Montreal. The first store in our beautiful story was founded on September 1st, 1987, by the Local Hero; Guy Blouin. Himself a champion of extreme skiing and racing, he was one of the first level 4 instructors of the Canadian Ski Instructors' Alliance in the eighties.

This institution in the small world of skiing in Quebec has become a destination forty years later. Young locals passionate about sports, accompanied by seasoned mentors, took over the business in 2023 to bring it into the 21st century.

We now have two hubs for cycling, skiing, snowboarding, or skateboarding.

Orford : 2387 ch du Parc

Magog : 925 rue Principale